On October 21, 2018 issue of Hindustan Times, I noticed a creative Ad.
In the sports section, the letter ‘I’ was missing from every major headline. Even from the newspaper’s name at the top.
I was confused and then I noticed the middle portion.
They finally succeeded in withdrawing my attention from the sports section to their Ad. Curiously, I flipped the page and found…
The ‘I’ stood for Iodine and 21st October is Global Iodine Deficiency Disorders Prevention Day.
