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The Daily Mag -->


Sunday, September 8, 2019

Early birds finish last

How do you fail with the best idea?
Be too early
“Within five years I predict it will be the most popular form of PC sold in America”
The year is 2001, and Microsoft releases a tablet (9 years before the iPad). At the time, Microsoft could not lose. Anything that Microsoft touched turned to gold. So what happened?
Gates was at a press release where he described the tablet.
The tablet was a flawless piece of technology combining the operating power of a computer with the portability of a phone. It seemed to be a gift from the heavens. Pages flowed effortlessly from one to the next.
The press was not convinced saying
Why would anybody want to have such a large portable device? We have a computer at home and a phone for portability. Would people buy this?
Gates’ reply
“within five years I predict it will be the most popular form of PC sold in America.”
And Microsoft pushed hard for this outcome. They advertised the smooth-as-silk design and the unimaginable power for running applications.
There were a few purchases but nowhere near enough to make a profit. Why?
Microsoft believed that everybody loved computers. This was true but Microsoft failed to realise that people who used the tablets had different wants to those who used computers. The tablet needed different features to a computer. Also, the tablet was too expensive at over $2,000 because it was so costly to make.
Microsoft did make a mistake and they learned from it. They adapted their product range and created their successful Surface line but…
As Microsoft was struggling; panicking on how to save themselves from this disaster, there was a company watching. They had watched everything. Seen everything. They had become successful to fund their tablet which they believed would be better. Their name was Apple. The Apple iPad came out in 2010 and transformed the industry.
Perhaps the early bird doesn’t always get the worm

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