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Wednesday, September 25, 2019

How to avoid mistakes?

How to avoid all mistakes?
Just avoid this one mistake
Jeff Bezos (CEO of Amazon) is a good business person
In 2017, Amazon launched Amazon Spark. The idea was simple
Create a social media app that allows people to share products that they find on Amazon with each other.
The idea is genius. Imagine a product that linked the addictiveness of social media to the success of e-commerce.
That’s what Amazon produced. The social media platform was very similar to Instagram and Pinterest.
Amazon brought known-influencers on to the site to start sharing pictures, and they also advertised Spark to Prime users.
The site gained interest. 1,000s upon 1,000s of Prime users started searching for Spark, yet they could not find it. It was confusingly placed inside the Amazon mobile app (an app within an app).
Once people were on Spark, they enjoyed seeing the posts, but there was some annoyance. Spark felt “too transactional” and the balance between social media and e-commerce was too heavily focussed on e-commerce.
There was one last hope. Perhaps people would become addicted if they interacted with the community. However, users were prompted to
“Ask the community a question”
But then shown Instagram-style posts. A question has nothing to do with photos. People couldn’t understand the platform.
Spark quickly failed.
So, did you spot the mistake that was avoided?
The mistake that was avoided was the idea that there is no mistake that a good business person never makes. Everyone will encounter different mistakes.
Good business people realise that mistakes are the best format for learning. They should be embraced.
“Failure comes part and parcel with invention. It's not optional” - Jeff Bezos

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