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Tuesday, November 26, 2019

NETFLIX reopens a New York theater

Netflix has signed a contract to keep New York City’s iconic Paris Theater open, and will use the space to play some of its most prestigious films, the company announced today. Netflix has plans to get into major theatrical distribution, but will instead use this to showcase their own films. The move comes at a time when AMC Theaters and Regal have also refused to stream Netflix originals because of discrepancies over exclusive theatrical windows.
The theater was shut in August, and Netflix reopened it for a limited time to screen Noah Baumbach’s new movie, Marriage Story. Now, “the company plans to use the theater for special events, screenings, and theatrical releases of its films,” according to a press release. Terms of the lease — like how long Netflix plans to use the space — were not disclosed. Plans are still coming together, but Netflix is looking to use the space for specials and possibly ongoing series related to its films. The company could host retrospectives for directors like Noah Baumbach, for example, that could also include non-Netflix originals.
This isn’t the first time that Netflix has showed interest in taking over theaters to showcase its films. The company was reportedly considering purchasing the iconic Egyptian Theatre in Los Angeles, according to a report from Deadline in 2019. Much like Netflix’s announced plans for the Paris Theater, sources told Variety that if Netflix purchased the Egyptian Theater, it would be used as “an event space (think premieres, awards screenings and cocktail receptions), and it will continue to invite the American Cinematheque to program films at the theater.”
Films are becoming a big business for Netflix, which has traditionally focused more on the television side. Between The Irishman, Marriage Story, Dolemite is My Name, The King, and American Son, Netflix is making a big attempt to compete with prestigious film studios like Fox Searchlight and A24. 

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