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Saturday, December 7, 2019

Gucci and Snapchat collaborate together for a video!

 Snapchat and Gucci collaborated with respected filmmaker Harmony Korine (Spring BreakersThe Beach Bum) on a pair of Snapchat Spectacles — the connected glasses nobody used — exclusively for this year’s Miami Art Basel. And then Korine shot a short film with them. Here is that film, which is titled Duck Duck

Image result for gucci logo
if I were an film student, I’d be able to find some meaning here, some fragment of poetry, but what this triggers me is a kind of existential despair. Nothing matters; ashes to ashes, dust to dust, etc. Duck Duck has made my brain perfectly smooth. Korine’s film is a testament to the void.
But that’s what’s brilliant about it. It means absolutely nothing, but it meets the technical definition of fun. The crews got paid, presumably, and so did Korine. (Biggest of shouts to whoever the foley artist was because that person is a genius.) The product was never the point.
I find that helpful to remember. The reason money and art go so well together

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