Monday, December 9, 2019

Netflix has started cancelling shows at a high pace

Netflix has started canceling shows faster than ever before.
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Netflix made its name in originals with prestige shows like House of CardsUnbreakable Kimmy Schmidtand Orange Is the New Blackeach of which got five or six seasons before its run finished. But lately, that’s changed, with beloved newcomers like The OA and Tuca & Bertie getting pushed out the door as soon as they fail to perform. The move wouldn’t be surprising coming from a network like ABC or CBS, but Netflix has positioned itself as different than traditional TV — and that includes taking risks on weirder, more niche shows. Suddenly, it’s a risk the company seems less willing to take.
When Netflix was the only major player in the game, playing the long game made more sense. Netflix could rely on licensed series like Friends and The Office to keep subscribers happy while building buzz with original titles. But that’s changing — fast. Competitors like Disney, AT&T’s WarnerMedia, Comcast’s NBCUniversal, and Apple are quickly arriving on the streaming front. Other competitors like Hulu and Amazon are continuing to invest in their own platforms.
Still, it’s not like Netflix isn’t investing in original content. Netflix’s content budget is around $15 billion this year, and the company is aggressively pursuing development in international regions. Major showrunners, directors, and producers like David Benioff and D.B. Weiss, Ryan Murphy, and Shonda Rhimes have signed massive contracts with Netflix to produce exclusive series. Netflix is all in on original series

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