Saturday, January 11, 2020

Live streaming is booming again!

It would be easy to assume that because competition is so stiff among live-streaming platforms — for talent, for eyeballs — that the market is zero-sum. But as it turns out, that isn’t actually true.
According to a fourth-quarter report from the streaming tools provider StreamElements and the metrics tracker Arsenal.gg, the entire industry grew an astonishing 12 percent in the last year (based on hours watched). A lot of growth came from Facebook Gaming, which increased its hours watched by a full 210 percent — most likely from its signing of new streamers. According to the StreamElements report, Facebook had a 6 percent increase in streamers and a whopping 78 percent increase in the average number of viewers per hours streamed.
Image result for twitch

While Twitch’s market share dropped slightly, it found a new growth in its non-gaming categories — they now represent a full 11 percent of content watched on Twitch, up 3 percent since December 2018. And its Just Chatting category was the biggest in December 2019, in a major first for the site. That’s interesting because it means the audience for Twitch’s content is engaged by more than just games, which is obvious, but it’s good to see that feeling reflected in the data.
 Live-streaming’s potential, at least right now, is that it’s almost mainstream: a lot of people are aware of streamers, at least as a category of online influencer, but not as many people have had a personal experience watching one. I didn’t get it until I watched a few streams — and then I got it. And I’d bet most people are the same.

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