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The Daily Mag -->


Wednesday, January 22, 2020

The greatest advertisement ever!

You’re familiar with Count Dracula right?
The creation of Bram Stoker, the archetypal vampire is one of the most iconic fictional characters of all time.
The character was immortalised on the big screen by the inimitable Sir Christopher Lee.
Being a vampire, the Machiavellian Count has an understandable aversion to sunlight – it can kill him after all. Dracula does his bidding when the lights go out.
The sun goes down, the Count comes out.
BBC’s new Dracula series, starring Claes Bang as the titular character, played with that idea in a truly brilliant way for a billboard.
Not to go off on a tangent here, but how cool of a name is ‘Claes Bang’? Some actors have straight-up cool names.
You know, like Rip Torn, Benedryl Cabbagepatch, Armie Hammer, Bandersnatch Cucumberjack, Powers Boothe, Bournvita Cumbersnack, Steve McQueen, Billabong Curdlesack, Lee Pace, and Bosferatu Cricketmatch.
Wait, where were we? Dracula, right. To promote the show, the BBC used this billboard.
Now, that’s pretty cool. Wooden stakes and blood. Classic Dracula imagery.
Buddy, you ain’t seen nothing yet.
Remember, Vampires can't go out in the day. The Count comes out when the sun goes down.
I don’t use the word ‘genius’ lightly.
And so I won’t.
But this is truly a feat of creativity because it weaves in the lore of the character and the story. Also, it’s bloody cool

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