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Thursday, February 20, 2020

Google takes action on android apps

Google has removed almost 600 “disruptive” Android apps from the Play Store and banned their developers in its latest effort to rein in mobile ad fraud, the company announced on Thursday. Google’s policy does not allow ads that display when an app is not in use or that trick users to click on ads by mistake.
Image result for android apps logo
The company says it defines disruptive ads as “ads that are displayed to users in unexpected ways, including impairing or interfering with the usability of device functions,” like a full-screen ad that pops up during a phone call or when using navigation apps, according to Per Bjorke, Google’s senior product manager for ad traffic quality who wrote the company blog post.
Most of the apps found in violation were made by developers based in China, India, and Singapore, and a majority were aimed at English-speaking users, BuzzFeed News reports. Repeat offender Cheetah Mobile, a publicly traded company based in China, had more than 40 of its apps yanked from the Play Store in this latest wave of bans, according to BuzzFeed News.
Bjorke told BuzzFeed News that it appeared the offending developers had used similar techniques to evade detection, but he did not know if it was a coordinated effort. Google will offer refunds to brands whose ads may have been affected by the disruptive pop-ups, he added.

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