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Monday, February 24, 2020

Greatest marketing idea that worked wonders

This is Beats by Dre Headphones. The ways in which Jimmy Iovine marketed this device can be imitated but never replicated.
It's one thing inventing a product and another marketing it to the masses and more so, a $200 headphones at a time people were spending just $1 on earphones.
What did Jimmy do? Jimmy had a various prototypes of the headphones in his Interscope office and woud make anyone who came to see him listen from the headphones and poll them. These people included Will-I-Am, Gwen Stefani, Pharell Williams. He'll make them listen from different prototypes and ask for their opinion on each of them. Now, these were prototypes.
So, what did Jimmy do when they were ready to launch the final products? He doesn't spend millions to book a place in the Super Bowl. All he did was send of the headphones to a famous person, LeBron James. He did not sell it to him. He gave it to a friend of James he was working with to pass it to James. What happened next was the lift off. Jimmy receives a call that LeBron wants 15 pair of the headphones. What happens next is, the US Olympic Team shows up for the 2008 Olympic Games and everyone of them is wearing a Beats by Dre Headphones. Olympics, this is an event broadcasted to the whole wide world. So, now, Beats by Dre is on every television worldwide and they didn't pay a dime to get it there. And the next thing you know, every athlete on this planet is seen on TV wearing Beats by Dre Headphones. In fact, Jimmy instructed staff to bump into athletes and hand them Beats by Dre for free.
For me, this is one of the most greatest way of marketing I've ever seen.
The above sites are where I fetched some of my information from but I actually heard the story of on an episode in The Defiant Ones. It's a 6 episode series about Dr. Dre and Jimmy Iovine

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