Monday, February 24, 2020

Uber to place ads on top of their cars starting from April

Uber inked a deal to place ads on the roof of some of its vehicles, in a move that will likely generate some new revenue for the notorious cash-burning company and comparisons to Uber’s original adversary, the old-school taxi industry.
Adweek is reporting that Uber struck a deal with out-of-home ad-tech company Adomni that will introduce ads to some of its vehicles in three cities starting April 1st. While Uber drivers could place ad displays on top of their vehicles through third-party companies like Firefly, this marks the first time that the ride-hailing company plans to roll out ads of its own. 
Image result for uber adomni

As you would expect with a data-rich company like Uber, the ad display will respond to both location and time of day. According to Adweek, the ads will be geofenced and can also sync with other Adomni-managed displays. “Imagine you’re at a busy urban intersection and all the cars and billboards are showing the same ad,” Adweek reporter Scott Nover tweeted, which is really just a harrowing thing to imagine.
Of course, Uber doesn’t own its fleet of vehicles, so drivers will need to get something out of this to incentivize them to install the ad displays. Adweek says that drivers in three cities — Phoenix, Dallas, and Atlanta — will get $300 to install the rooftop displays and an additional $100 each week they drive more than 20 hours. After April 1st, drivers will be paid based on how many hours they drive. 
Uber isn’t the only ride-share company interested in ads (and ad revenue). Lyft recently acquired a small startup called Halo Cars that lets drivers earn money by installing rooftop ads on their cars. And Uber has been experimenting with ad content for years now, but until recently that’s been confined to the company’s app.

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