Wednesday, February 12, 2020

Xbox and Samsung partner for the gaming evolution

Samsung launched its new Galaxy S20 and Galaxy Z Flip smartphones yesterday, but the company also broadened its Microsoft partnership at the same time. Samsung and Microsoft are teaming up on a cloud-based game streaming service, and it’s likely this will involve xCloud appearing on Samsung devices in the future.
Image result for xbox and samsung

“This is just the beginning of our gaming partnership with Xbox,” explained David S. Park, head of Samsung’s US marketing, as he unveiled Microsoft’s Forza Street game for Galaxy devices. “Both Samsung and Xbox share a vision for bringing great gaming experiences to mobile players around the world. With our 5G-enabled portfolios and Microsoft’s rich history in gaming, we are working closely together to create a premium cloud-based game streaming experience. You’ll hear more about it later this year.”
Image result for forza horizon 4 xbox

It’s clear this is related to xCloud somehow, rather than the type of partnership we saw Sony embark on with Microsoft for fundamental access to the company’s Azure cloud-based architecture. Microsoft and Samsung partnered last year to bridge Android and Windows closer together with tighter integration of apps like OneDrive and Your Phone into Samsung’s devices. Microsoft and Samsung designers are also working in the same rooms on part of this project, as both companies look to benefit from better software integration.

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