Tuesday, February 25, 2020

YouTube competing with Amazon and Apple for subscription based services

There are a number of companies that already do this, but Amazon and Apple are two of the biggest collectors of services and giving them to customers already using their products. Amazon Prime Video subscribers (the company currently has 150 million Prime members who all get Amazon Prime Video as part of their membership) and Apple hardware users can purchase subscriptions through their respective Amazon’s Channels program or TV portals.
Image result for youtube festival

Amazon and Apple then take a portion of revenue from every sign-up the various services receive. BMO Capital Markets projected that Amazon “would make $2.6 billion from its channels product in 2019, growing to $3.6 billion in 2020,” according to The Information. By offering a la carte versions of the traditional television bundle that more people are trying to escape and giving customers a way to pay for the subscriptions they want without having to deal with pesky cable contracts and cancelation fees, Amazon and Apple can control a growing portion of a growing customer base.
It’s a good business that Google is becoming more interested in as its subscription service on the YouTube side grows in general. Google CEO Sundar Pichai told investors that YouTube has 20 million paid premium subscribers (a combination of YouTube Premium and YouTube Music), and 2 million subscribers on its internet TV service, YouTube TV. 

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