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Tuesday, April 21, 2020

Walmart sells VUDU, The streaming platform to Fandango

NBCUniversal is welcoming another streaming service into its family, but this one is designed to help movie ticket seller Fandango expand its digital reach.
Fandango, which is owned by Comcast, has purchased digital movie retailer and streaming service Vudu from Walmart for an undisclosed amount. Vudu is currently available on more than 100 million living room devices, according to Walmart, and the mobile app has more than 14 million downloads.

Fandango Buys Vudu – What Could This Mean for the Future? – /Film

The representative added that the primary goal of the purchase is to scale the company’s presence in the transactional space — meaning movies that people can buy and rent the second they’re available without a subscription. Fandango also currently operates its own digital marketplace, FandangoNOW, that had 60 million monthly visitors and contained more than 100,000 movies and TV shows as of December 2019.
Fandango is trying to scale in order to compete with Amazon and Apple’s iTunes, not subscription and ad-supported streaming services like Netflix or Tubi. Fandango wants to grow its streaming business in scale to reflect its current size as a ticket retailer — Vudu could be key to that goal. 
Vudu having a built-in ad-supported streaming service for some of its titles, neither Vudu nor FandangoNOW are seen as competitors to NBCUniversal’s new crown jewel in the streaming market, Peacock. Vudu and FandangoNOW are designed to complement Peacock

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