Thursday, May 28, 2020

Watch The Simpsons in the original aspect ratio on Disney Plus

Aspect ratios are a big deal in The Simpsons. Fox originally aired the show in 1989, and at the time used a 4:3 aspect ratio. The show, as any fan will explain, relies heavily on visual gags — an aspect of joke-telling that wouldn’t become an issue until near the end of 2009, about a third of the way through The Simpsons’ 20th season — when the show’s aspect ratio switched from 4:3 to 16:9. When Disney uploaded all 30 seasons of the show to Disney Plus in November 2019, every episode was only available in 16:9, meaning older episodes looked stretched out, and jokes that relied on visual framing were effectively cut out.
The Simpsons to Debut on Disney Plus With the Original Aspect Ratio

The Disney Plus product team knew they had to fix it, but it wasn’t as simple as adding old files. Disney Plus subscribers now just have to switch a toggle on The Simpsons description page when they open the app. Essentially, the Disney Streaming Services product team had to rethink how content was packaged for streaming purposes, one that Joe Rice, vice president of media product, called a “fundamental change” in a new blog post
“To support both the original 4:3 aspect ratio and the 16:9 versions of The Simpsons, we needed to challenge prior assumptions and rethink how content for streaming is packaged and delivered,” said Rice. “We introduced a new Disney+ app feature today that not only gives fans a choice in video viewing formats, but also opens up a number of exciting opportunities for novel ways of presenting content in the future.”

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