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Thursday, June 4, 2020

Google search results now go directly to the webpage

Google is trying to make it easier to find the information you’re looking for on external websites by highlighting relevant sections in yellow, SearchEngineLand reports. The functionality works with Google’s Featured Snippets — the standalone boxes that appear at the top of search results that attempt to give you answers without having to visit a website beyond Google.
Clicking the snippet still takes you to the webpage that it pulled the information from, but now the text from the snippet will be highlighted in yellow, and the browser will automatically scroll down to the section in question.
According to Google’s Danny Sullivan, the company has been working on the functionality for a while. It rolled it out for AMP pages in 2018, and started testing the functionality on HTML pages last year. As of last week however, Google is now regularly using the feature on HTML pages. The rollout was confirmed via a tweet from Google’s official Search account.
Although SearchEngineLand reports that the feature is now live on most featured snippets and browsers, in our experience we found that the feature doesn’t always work. We were able to get it working in Chrome on desktop and Safari on mobile, but clicking on the same snippets in Edge or Safari on desktop didn’t show the yellow text. A Google support page notes that the functionality may be limited based on what individual browsers support.

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