Friday, June 12, 2020

WarnerMedia sunsetting HBO Go and a new rebranding

After the launch of HBO Max, which added to the already confusing HBO product lineup of HBO, HBO Go, and HBO Now, WarnerMedia is making some changes in an attempt to reduce some of the confusion about which app is for which purpose.
Will WarnerMedia's streaming platform be called HBO Max? | Hbo ...

A short primer on HBO Max, before I go further: HBO Max is AT&T’s new streaming service that lets you access the entire HBO library plus additional content like Cartoon Network shows and the Studio Ghibli movies. You can subscribe to HBO Max directly for a $14.99 monthly fee, but it’s also offered for free from many cable providers if you subscribe to HBO
A key thing to know is that HBO Max is really an expanded and rebranded version of HBO Now, the company’s previous streaming-only service. On most platforms, like Apple TV, the HBO Now app was directly updated to become HBO Max.
Before HBO Max existed, cable subscribers could stream HBO shows using an app called HBO Go. WarnerMedia will be getting rid of that app (or “sunsetting” it, in WarnerMedia’s language) from “primary platforms” as of July 31st. If you previously relied on HBO Go, many cable providers will already let you log in to HBO Max. 
Everyone else gets HBO Max, which lets you watch HBO content and a lot more with some existing cable subscriptions or by paying a $14.99 monthly fee

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