Sunday, August 2, 2020

Rihanna launches Fenty Skin and you could buy it!

Rihanna released her much-anticipated Fenty Skin, the first skincare line from Fenty—the brand she co-owns with LVMH that has helped her to become the world’s highest-paid female musician by Forbes’ estimation.
$600 million. That was the size of Rihanna’s fortune—making her the wealthiest female musician of 2019, due in part to Fenty Beauty sales
Fenty Beauty's inclusive advertising campaign - Think with Google
When Fenty Beauty first launched in 2017, it boasted $100 million in sales in its first few weeks—available only at FentyBeauty.com and LVMH-owned Sephora. Fenty Beauty differentiated itself not only with its cofounder, but also with its inclusivity: selling foundation in 40 different shades, far above the average beauty brand’s array
- The three Fenty Skin products for purchase—a toner ($28), face wash ($25), sunscreen-moisturizer ($35)—are vegan, gender-neutral and sold in earth-conscious containers.
- The line launched at midnight (though available for presale from July 29 to July 30), and two products have already sold out, though it is unclear how much inventory was available. 
- “I wanted it to feel approachable, easy and take the pressure off choosing a routine, so I created one for everyone,” said Rihanna on the Fenty Skin site.

No comments:

Post a Comment

The new OnePlus 8Tis just $749 in the US

  The   OnePlus 8T , the latest device from the Chinese phone manufacturer, is now on sale in the US. You can grab it unlocked from   OnePlu...