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Wednesday, January 27, 2021

OnePlus Co-founder Carl Pei announces a new consumer tech company and it's called NOTHING

 Carl Pei, the OnePlus co-founder who parted ways with the company last year, has announced the name of his next venture: Nothing. It describes itself as a “London based consumer technology company” and counts the likes of iPod inventor Tony Fadell, Twitch co-founder Kevin Lin, Reddit CEO Steve Huffman, and YouTuber Casey Neistat as investors. It plans to release its first “smart devices” in the first half of this year.

“Nothing’s mission is to remove barriers between people and technology to create a seamless digital future,” says Pei, Nothing’s founder and CEO, in a press release. “We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing.”

“Right now... the team is being built, so we want to focus on simpler categories,” Pei says, “but as our team gains capabilities and skills we want to start moving up. The ultimate vision of having everything connected in a seamless way, that can only happen when you have multiple categories of products that are connected.”

During Pei’s tenure at OnePlus, the company released everything from smartphones to headphones and even TVs. Last year, Wired reported that Pei’s new company could focus on music and might include manufacturing headphones. When asked, Pei declined to confirm whether headphones would be among Nothing’s early products. When asked by Wired, he said the company’s plans were “so much more than that.”

Pei’s new company plans to differentiate itself by using “custom made” components in its products right from the start. Pei suggests this will stop Nothing’s products from looking too much like its competitors. “There’s a reason why a lot of products on the market look quite similar,” Pei observes. “It’s because they share a lot of the same components and the same building blocks.”

In contrast, OnePlus’ phones have faced frequent criticism over the years for the similarities they’ve shared with Oppo’s phones. In a recent video, Marques Brownlee outlined a series of Oppo and OnePlus devices with strikingly similar hardware, like the OnePlus 5 and Oppo R11, the OnePlus 6T and Oppo R17, and the OnePlus Nord N100 and Oppo A53. The two brands even use similar fast-charging technologies. OnePlus has Dash Charge, and Oppo has VOOC.

While OnePlus and Oppo are widely reported to exist under the same Chinese corporate giant BBK Electronics, Pei says Nothing is unencumbered by such an arrangement. “[Nothing is] a completely independent company owned by our founding team and our investors,” says Pei, with its own R&D department. And despite using contract manufacturers to build its devices, Pei says Nothing won’t just “relabel somebody else’s products.”

But while Pei hopes Nothing’s early products will feature “differentiated” designs without feeling “different for the sake of being different,” the eventual hope is for them to fade into the background.

“I kind of envision a grass field with people having a picnic and there’s no screen, there’s no laptop screen, there’s no phone screen, there’s no smartwatch screen, there’s no billboard screen,” Pei muses. “That’s kind of the end state.”

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